You may be satisfied with your current price-per-head, but what about when the cattle cycle goes down again? Or what if the genetics in your herd take a dive and you don’t know where the problem originated?

As competitive as the beef industry has become — both internally and with pork and poultry — cattlemen need to be at the top of their game. If you have never retained ownership of your calves through the feeding phase and received individual animal performance data on your calves, how do you honestly know what kind of cattle you are producing and what their actual value is? You need to know whether your herds are improving regularly, why they are successful (or not), where you are compared to other ranchers, and where you want to be. Read more about why Decatur is a great place to improve your genetics.